I know what you’re thinking: What’s wrong with A.I.? And what can you, as a B2B writer, bring to the party that A.I. can’t bring?
A great deal, actually!
In B2B marketing, A.I. tools are useful. They can help marketing professionals to…
But with all of its advantages, there are still a lot of things that A.I. can’t do in B2B marketing communications. For instance, A.I. can’t…
Now, let’s take a look at an example of the failures of A.I.-based B2B marketing.
When it comes to B2B marketing writing, A.I. can inform, but it can’t persuade.
Let’s imagine that you’re introducing a brand new business product, something that nobody’s ever seen before. It’s called “the telephone!” (Work with me here.) Here’s how an A.I. program might describe it:
“A telephone is a device that allows people to communicate with each other over long distances by transmitting sound waves as electrical signals. Telephones are used for voice conversations, which can be between two people or multiple people at once.”
“A telephone serves as a primary tool for business people to directly communicate with clients, customers, partners, and colleagues, allowing for real-time, personal conversations to address inquiries, build relationships, close deals, and provide customer service, often more effectively than solely using email or online platforms.”
Sounds kinda dry, doesn’t it? Any potential customer who reads this description will instantly know that it was written by an A.I. text generator!
In marketing communications, A.I. can give your customer the facts about your company’s products. But it can’t use strategic language to convince a certain target audience that your products are the right solution for their specific needs!
Now let’s imagine a brochure that is strategically targeted to business executives who have never seen or heard of a telephone before. Here’s how a professional B2B copywriter might do it:
GET THE ANSWERS YOU NEED – RIGHT NOW!
No need to send out an email or snail mail and wait around for a response. With a telephone, you can call up an associate, co-worker, or supervisor and get easy and quick answers to your questions.
ENHANCE CUSTOMER SATISFACTION WITH FASTER SERVICE
Telephones are a convenient way for Customer Service representatives to handle your customers' needs – sometimes with just one phone call!
INCREASE SALES
Your Sales team can use the telephone to engage potential customers and close deals. Better communications with clients can help your company to generate more sales.
BUILD STRONGER RELATIONSHIPS
Give your supplier and vendor connections a personal touch! Use the telephone to establish trust and build rapport.
The telephone enables your employees to collaborate on projects, share information, and schedule meetings. Using voice-to-voice communications helps to build relationships between different departments at your company, thus increasing productivity.
ENHANCE YOUR COMPANY'S IMAGE
A dedicated phone number is a must for any business! It projects a professional and reliable image to your customers, partners, and vendors, and makes it far easier for people to contact your company.
See how it works? Your marketing communications are much more effective when a professional B2B copywriter writes them for you!
Lackluster communications are just one of the drawbacks of A.I.-based B2B marketing. There’s also the problem of establishing trust with your audience.
Unlike everyday consumers, B2B buyers are not just buying for themselves. They’re buying for their company. They’re spending their company’s money on a solution that they hope will make it more profitable, increase its productivity, and/or cut its expenses (preferably all three).
So when they read a marketing piece, they want to know that it came from an actual human being, not from a computer!
Your prospects are looking for…
B2B buyers want to know they can trust your company. The more your marketing pieces reflect the knowledge and opinions of your company and its people, the more likely B2B customers are to invest in your solutions.
But the opposite is true! The more you rely on A.I. to compose your marketing pieces, the less your B2B buyers will trust you – and the more likely they are to look for other B2B solution providers!
In today’s Business World, you can’t afford to trust your marketing communications entirely to A.I. You need an experienced B2B copywriter to provide your company with…
A talented B2B copywriter can provide strategically-targeted marketing pieces that will help your company to bring in new customers, increase conversions, and boost sales and revenue.
In short, you need a B2B copywriter who is BETTER than A.I…
[COMING SOON.]
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