About Me

I believe that every B2B company has a story to tell, a story that can make them profitable and successful. But this story must be told by a human – preferably one with the strategic writing, editing, and content organization skills needed to communicate ideas and highlight product benefits.

In B2B marketing, AI is a useful tool for things like automating routine tasks, generating ideas, doing research, and drafting general or early-stage content. But AI is just that – a tool! If your company relies too much on AI, your profits will go down, not up – especially if your customers realize that all your marketing content is being generated by a computer!

I can help you take your B2B marketing communications beyond AI! I’m the guy you call when you realize that AI isn’t working for you, or isn’t giving you the marketing pieces you really want!

I became a writer for one simple reason – it was the only thing I ever did really, really well.

While working on my Masters in Creative Writing at Kansas State University, I took a technical writing course. It taught me how to write technical and marketing documents from a reader-centered point of view. It also taught me that you could make a living as a writer. You didn’t have to be a “starving artist” all your life!

After earning my degree, I moved out to Seattle, where I worked as a techanical writer for Microsoft, Boeing, and other big-name companies. After several years as a contractor, I made the decision to go freelance.

Outside of writing, I have numerous interests. I visit Seattle’s museums, gardens, and national parks. I cook a lot of international dishes – everything from Hungarian goulash to Caribbean shrimp soup to African Jollof rice to Sri Lankan pot roast. I read books on American history, specifically U.S. Presidents and the various wars. I watch old movies. I play jai alai. I vandalize espresso bars. You know… the usual stuff.

But I’m primarily a technical copywriter, specializing in high-tech and industrial B2B marketing writing. I’ve done writing for a variety of industries, but my goal is always the same. I want to help my clients to bring in new customers and boost sales and revenue with dynamic marketing materials.