A case study tells the story of how your company helped one of your clients to solve a problem, increase efficiently, close more sales, or save money. It’s a true-life example of how your products or services work in the Real World.

Case studies are the "proof in the pudding.” They are evidence that your products actually get the job done! A well-written case study can help you to "seal the deal" with new clients. When a prospective customer reads it, they think to themselves, "Hey, these people helped out a company that's very similar to mine. Maybe their products or services can help my company as well!"

In the annual Eccolo Media survey of technology buyers, case studies routinely place third among the most-read forms of content, but second (just behind white papers) in terms of influence. Executives and decision makers report that case studies have tremendous sway over their buying decisions.

If a prospective customer reads three content pieces from your company – the first should be a product brochure, the second should be a white paper – but the third should be a case study!

What Can Case Studies Do For You?

Tell the Real Story – A case study does a better job of engaging the reader than ordinary brochures or data sheets. It tells a compelling tale about a "hero" (your company) who used a "mythical weapon" (your products or services) to bring about a "happy ending."

A Customer's Endorsement – A good case study tells the story from your customer's point of view. In a sense, your customer is providing a "seal of approval," explaining how your company provided an effective solution to their needs, and why your product worked for them.

Much Better Than a Testimonial – A case study is a road map of the "Buyer's Journey." It outlines the customer's problems, the solution that you provided, and the benefits your customer received from it. This makes a case study more convincing and persuasive than an ordinary testimonial blurb from any client.

A Great Sales Piece – Case studies are great collateral for closing sales. When you send one to a prospective client, it can help them to make up their mind to hire your company. Plus, case studies can easily be incorporated into "drip campaigns."

What Goes Into a Case Study?

Case studies have many formats, but the most effective template I've found includes the following elements:

A short profile of your client company (the subject of the case study)
A description of the problems or challenges they faced
A description of the solution that your company provided, through your products or services
A list of 3 to 5 benefits that the client company received from your solution, with short descriptions of each

A well-written, well-presented case study will also include:

Keyword-rich titles and headings (to attract search engine bots)
An Executive Summary on the cover page
Multiple complimentary quotes from a client representative about the solution your company provided for their needs (The best quotes should be included in side boxes.)
Sidebars or box sections with extra technical information or definitions
Photos or graphs of the solution that your company deployed for the client
A Call-To-Action that prompts the case study reader to contact your company for more information

Why Hire a Case Study Writer?

When I write a case study for you, I do the following:

Conduct online interviews with representatives of the client company to get the first-hand story of how they used your products or services
Write a case study that tells a great story, is fun and easy to read, and makes good use of complimentary quotes from your client
Do multiple revision drafts in coordination with you and your client company, until the case study is finished to both of your satisfactions
Do a mandatory Final Proofread of the layout version of the case study, to correct any typos, formatting errors, mismatched photos or graphs, etc., before it is published

But wait, there's more! I also…

Provide you with a content strategy plan for using your case studies as sales collateral, in trade shows, presentations, etc.
Help you to increase the range of your case study by submitting it to trade journals for publication, sending it to industry bloggers and news sites, etc.
Show you how to promote the case study through press releases, email marketing, blog and newsletter articles, social media posts, etc.
Find ways to repurpose the case study into new blog articles, SlideShares, and video content

Want a case study that tells a great story, makes you and your client look good, and helps you to sell more products? Give me a call or email me today!

LET'S TALK ABOUT YOUR COMPANY'S LATEST SUCCESS STORY!

My Most Recent Posts

[COMING SOON.]

Connect With Me

Sign up for my E-MAIL NEWSLETTER! Get monthly tips for effective content writing that will help you take your marketing communications BEYOND AI!

Name(Required)